Oct 4, 2026
Nobody Can Fix What Nobody Told Them
“It’s probably just my opinion, what do I know.” “I don’t want to sound like I’m attacking them.” “They probably already know.” I hear these most …
- #Article
- #Feedback
- #Leadership
Blog
A running notebook of short reflections, links, and longer essays about engineering leadership, product, and work culture. Some posts are imported from LinkedIn, and kept here as a personal archive.
If you are new here, start with the latest post or browse the archive by topic.
Total posts
200
Last updated
Oct 4, 2026
First post
Jul 28, 2011
Topics
20
Latest post
Nobody Can Fix What Nobody Told Them16 long-form articles
Browse the archive — 184 short posts
Aug 22, 2026
The SaaSpocalypse That Never Came: A Build vs Buy Test in Disguise
Remember the SaaSpocalypse? The one where AI was going to make Salesforce irrelevant, kill every subscription, and turn the software industry into a ghost town because every company would be running …
- #Article
- #Ai
- #Vibe Coding
Jul 24, 2026
Project vs Product Work: when is your work done
This is one of the pet peeves that some people working with me might have noticed: when engineers can only think of “PM” meaning “Project Manager”. There’s a role called …
- #Article
- #Engineering
- #Product
Jul 17, 2026
Stop Architecting, Start Gardening
A garden doesn’t launch — it produces continuously. You don’t plant the tomatoes, the lavender, and the hedgerow all at once because the dependency graph says they’re connected. …
- #Article
- #Systems Thinking
- #Engineering Leadership
Mar 23, 2026
Be a Shepherd, Not a Fence: Why We Need to Stop Gatekeeping "Vibe Coders"
We’ve seen this movie before. If there’s something I genuinely dislike in our industry, it’s gatekeeping. And the current patronization and disdain towards “vibe coders”—domain …
- #Article
- #Vibe Coding
- #Ai
Feb 16, 2026
The Other Debt: When "Good Engineering" Ignores Economic Sustainability
We engineers love talking about technical debt. It’s our go-to metaphor, and it works - people understand debt. But we’ve been looking at sustainability through only one lens. We obsess …
- #Article
Dec 25, 2025
📥 Importing my LinkedIn archive into Hugo
For years I’ve been publishing on LinkedIn. And for years I’ve had the same discomfort: it’s my content, but it lives in someone else’s garden. That’s why initially I liked …
- #Article
- #Hugo
Jul 30, 2025
🦄 Why Engineers Need "Alchemy": Beyond Factual Correctness to Human Magic
🦄 Why Engineers Need “Alchemy”: Beyond Factual Correctness to Human Magic After recommending “Thinking, Fast and Slow”, I bring today another book recommendation that should …
- #Imported
- #Article
Jun 16, 2025
🔧 Swapping Tools to Fix Systemic Issues?
🔧 Swapping Tools to Fix Systemic Issues? Nice Band-Aid. Too Bad the Patient’s Bleeding Internally. If you’re been in business enough, you have seen it before. Especially by new teams or …
- #Imported
- #Article
Jun 22, 2024
Didactic transparency
Didactic transparency One of the recurring themes in discussions of psychological safety and leading teams through change is transparency. In the current digital age, data is ubiquitously generated …
- #Imported
- #Article
Mar 3, 2024
Making explicit the implicit: Exploring parallel universes while creating alignment
Making explicit the implicit: Exploring parallel universes while creating alignment Making explicit the implicit might be my most repeated mantra when working with software development teams - or …
- #Imported
- #Article
Dec 17, 2023
The Power of Purposeful Incentives: Shaping Behaviors for Long-Term Success
The Power of Purposeful Incentives: Shaping Behaviors for Long-Term Success When people look up to you, you need to consider the incentives you set. Incentives are not just about giving rewards or …
- #Imported
- #Article
May 28, 2023
Developing our empathy to be better colleagues and leaders
Developing our empathy to be better colleagues and leaders I often get asked what skills are most useful to develop to be a successful leader. I want to make a case for making empathy a top tool in …
- #Imported
- #Article
Dec 21, 2021
The power of habit: from "I hate running" to "You are an Ironman"
The power of habit: from “I hate running" to “You are an Ironman" The year is 2015. I see myself on a pic in the company slack and think “how unflattering it is”. …
- #Imported
- #Article
Jun 16, 2018
Last Friday Night (T.G.I.F.)
Last Friday Night (T.G.I.F.) So, how are Fridays at your company? I believe that at Emakina.NL we know how to make the best of them! #onedayatwork #lastfriday #fridayatemakina. I’ve written …
- #Imported
- #Article
Apr 13, 2016
Native Ads or another chance to make ads right for the users
Native Ads or another chance to make ads right for the users A couple of weeks ago we organized the 1st Pocket Media’s Mobile Advertising Meetup of 2016. The idea of the Meetup is sharing some …
- #Imported
- #Article