Very interesting read about how Logitech went from dull, disposable peripherals to meaningful devices - by focusing on design, by the hand of Alastair CurtisA sense of purpose doesn’t just give a product a problem to solve, it gives a product a market to sell to.
It ensures that Logitech isn’t just designing for a use case but an audience.
Shared link: https://www.fastcodesign.com/90143222/logitech-quadrupled-its-profits-with-one-big-design-idea