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Cover of Escaping the Build Trap: Ordinary People, Extraordinary Products by Melissa Perri

Escaping the Build Trap: Ordinary People, Extraordinary Products

by Melissa Perri

Product, strategy and business

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A guide for organizations on how to avoid the “build trap” of constantly adding more features to their products and focus on delivering value to customers. It includes how to prioritize and validate product ideas, how to build and measure product outcomes, and how to create an organizational culture that is focused on delivering value to customers. It has quite some practical tips.