Guide for businesses on how to become great by focusing on the right goals, assembling the right team, and making the right decisions. The book presents the results of a research study that identified a set of companies that made the transition from good to great and identifies the key factors that contributed to their success. Collins provides practical guidance and strategies for businesses looking to make the transition from good to great, including how to set the right goals, how to assemble the right team, and how to make the right decisions.