Product, Strategy and Business on Adrián Moreno Peña | VP of Technology @ Worksome ⸱ Product & Engineering Leader (Copenhagen)

BE 2.0 (Beyond Entrepreneurship 2.0): Turning Your Business Into an Enduring Great Company

Mon, 01 Jan 0001 00:00:00 +0000

A really good guide on how to create a company to perdure. The book covers a wide range of topics, including how to set the right goals, how to assemble and lead a strong team, and how to make strategic decisions that will drive growth and success. They speak out of their extensive experience as entrepreneurs and business leaders to provide practical guidance and strategies for building a successful, long-term business.

Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant

Mon, 01 Jan 0001 00:00:00 +0000

A guide on how to create new markets, and compete in new areas without competition; instead of fighting for market share growth in crowded markets. I liked how it could result counter-intuitive, but sometimes it’s best to avoid competition at all, and find a market that is underserved (blue ocean), instead of starting a fight in a proven, competed one (red ocean).

Continuous Discovery Habits: Discover Products that Create Customer Value and Business Value

Mon, 01 Jan 0001 00:00:00 +0000

I saw a presentation by Teresa Torres defending the product discovery, and introducing the concept of the “product trio” (tech + product + design), and got the book right away. It is a practical guide for product teams on how to build a culture of continuous discovery and use data to drive decision-making.

Crossing the Chasm

Mon, 01 Jan 0001 00:00:00 +0000

The book focuses on how to navigate the “chasm” between early adopters and mainstream customers and achieve mass market success; and how it’s key to succeed after a promising beginning with the most passionate (and forgiving) piece of the market.

EMPOWERED: Ordinary People, Extraordinary Products

Mon, 01 Jan 0001 00:00:00 +0000

A really good guide for product teams on how to build effective, empowered teams that can drive innovation and deliver great products. It touches how to build a strong product culture, how to foster collaboration and communication within a team, and how to set clear goals and priorities. It provides practical strategies and insights for building and leading successful product teams.

Escaping the Build Trap: Ordinary People, Extraordinary Products

Mon, 01 Jan 0001 00:00:00 +0000

A guide for organizations on how to avoid the “build trap” of constantly adding more features to their products and focus on delivering value to customers. It includes how to prioritize and validate product ideas, how to build and measure product outcomes, and how to create an organizational culture that is focused on delivering value to customers. It has quite some practical tips.

Good to Great: Why Some Companies Make the Leap... and Others Don't

Mon, 01 Jan 0001 00:00:00 +0000

Guide for businesses on how to become great by focusing on the right goals, assembling the right team, and making the right decisions. The book presents the results of a research study that identified a set of companies that made the transition from good to great and identifies the key factors that contributed to their success. Collins provides practical guidance and strategies for businesses looking to make the transition from good to great, including how to set the right goals, how to assemble the right team, and how to make the right decisions.

INSPIRED: How to Create Tech Products Customers Love

Mon, 01 Jan 0001 00:00:00 +0000

It focuses in agile development and lean startup concepts. It gives very good insights on how to define a product vision, how to validate product ideas through customer research and testing, and how to measure and optimize product performance. It has a very practical look - and together with Empowered serves as a really good field guide on how to setup product teams for success.

Loonshots: How to Nurture the Crazy Ideas That Win Wars, Cure Diseases, and Transform Industries

Mon, 01 Jan 0001 00:00:00 +0000

Its main topic is innovation, covering related topics including how to encourage risk-taking and creativity, how to identify and support promising ideas, and how to create an organizational culture that is conducive to innovation. Bahcall uses examples from a variety of fields, including science, technology, and business, to demonstrate how organizations can foster and support innovation at different stages of development. The book offers practical strategies and insights for organizations looking to foster a culture of innovation and turn promising ideas into successful ventures.

Measure What Matters: How Google, Bono, and the Gates Foundation Rock the World with OKRs

Mon, 01 Jan 0001 00:00:00 +0000

I started using OKR’s because they were in place - as many of us. Reading the book from John Doerr, it’s creator - helped me get a more clear background on the intention of the framework, and how good and bad OKR’s look like. It has some quite useful and relatable examples, and while thee framework itself is not a silver bullet, there are many good parts that can be taken - especially as a tool to reflect on big goals that will push you forward, and how to “divide and conquer” a large objective.

No Rules Rules: Netflix and the Culture of Reinvention

Mon, 01 Jan 0001 00:00:00 +0000

Based on Netflix’s story - the book gets deeper into the culture of the company, focusing on the freedom and responsibility, with the gains on high performance, innovation and growth. For that, it explains how to set clear expectations and hold people accountable, and how to foster a sense of purpose and meaning in work. It gives very useful context on some concepts that have been popularized by Netlix, such as talent density, the keeper test, or their approach for paying “top of the market”. Very well told - and while you can’t just copy-paste a company culture, it serves a lot to see the reflection that lead to it.

Principles: Life and Work

Mon, 01 Jan 0001 00:00:00 +0000

Guide for individuals and organizations on how to achieve success by following a set of principles and practices that Dalio has developed over his career. The book covers a wide range of topics, including how to set and achieve goals, how to make better decisions, and how to build and lead effective teams. Dalio provides practical guidance and strategies for individuals and organizations looking to achieve success by following a set of guiding principles

Scaling People: Tactics for Management and Company Building

Mon, 01 Jan 0001 00:00:00 +0000

Claire was a leader in early stages of Google, and now is the COO at Stripe, since quite early also. It is a fantastic guide, very practical and full of detailed examples on how to build a massive impact company - and how to scale it. It takes a lot of attention to the people management side and covers a wide variety of topics, from crafting foundational documents to strategic and financial planning, hiring and team development, feedback and performance mechanisms. The book includes dozens of pages of worksheets, templates, exercises, and example documents to help founders, leaders, and company builders create scalable operating systems and lightweight processes that really work.

The Hard Thing about Hard Things

Mon, 01 Jan 0001 00:00:00 +0000

Guide for leaders on how to navigate and overcome challenges in business. The book covers a wide range of topics related to leadership and management, including how to make difficult decisions, how to hire and develop great teams, and how to build and scale a successful company. It’s quite straightforward, and written in a direct and easy going way.

The Lean Product Playbook

Mon, 01 Jan 0001 00:00:00 +0000

Guide for product teams on how to build and launch successful products using the principles of lean startup. The book covers a range of topics related to product development and management, including how to validate product ideas, how to build and measure product outcomes, and how to optimize product performance. Olsen provides practical strategies and tools for product teams looking to apply the lean startup framework to their work, and offers a step-by-step guide for building and launching successful products

Trillion Dollar Coach: The Leadership Playbook of Silicon Valley's Bill Campbell

Mon, 01 Jan 0001 00:00:00 +0000

It tells the career and management philosophy of Bill Campbell, a well-respected coach and advisor to many of Silicon Valley’s most successful tech companies. He worked and deeply influenced companies like Apple, Google, and Amazon, helping achieve significant growth and success. The book is based on interviews with Campbell and with the many executives and entrepreneurs who worked with him, and offers insights into how his coaching and mentorship helped shape the culture and strategies of some of the most successful tech companies in the world.

Zero to One: Notes on Startups, or How to Build the Future

Mon, 01 Jan 0001 00:00:00 +0000

A guide for entrepreneurs on how to create and grow successful startups. It’s mainly related with entrepreneurship, including how to identify and pursue unique business opportunities, how to build and scale a successful company, and how to overcome common challenges faced by startups. It’s based on the notes from a class that Thiel gave - so it’s very practical and to the point.