https://www.adrianmoreno.info/tags/product-strategy/Recent content in Product Strategy on Adrián Moreno Peña | VP of Technology @ Worksome ⸱ Product & Engineering Leader (Copenhagen)HugoenSat, 22 Aug 2026 10:00:00 +0200https://www.adrianmoreno.info/blog/the-saaspocalypse-that-never-came/Sat, 22 Aug 2026 10:00:00 +0200https://www.adrianmoreno.info/blog/the-saaspocalypse-that-never-came/<p>Remember the SaaSpocalypse?</p> <p>The one where AI was going to make Salesforce irrelevant, kill every subscription, and turn the software industry into a ghost town because every company would be running custom software alone. We were promised the software equivalent of Y2K. Planes falling out of the sky. Banks imploding. Vendors disappearing.</p> <p>Yet, the lights stayed on.</p> <p>What actually happened wasn&rsquo;t an apocalypse. It was something quieter, and honestly, more interesting: <strong>&ldquo;build vs buy&rdquo; for software products stopped being an engineering conversation.</strong></p>